UK News 04-10-2004 who: Prudential what: To launch "save as you sweat" life insurance where: LONDON when: This month snippet: The idea is simple, says The Times: "The fitter you are, the less you pay." Policyholders who go the whole way - join gyms, give up smoking, control their blood pressure and eat healthily - will qualify for `Platinum Vitality Status` and save more than £1,000 a year. Unsurprisingly, PruHealth boss Catherine McGrath believes that "encouraging people to stay healthy is just as important as looking after them when they`re ill." [... more]

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