UK News 17-11-2004 who: French Connection what: Says sales have fallen by nearly a fifth when: In the last three months snippet: "The rapid about turn in popularity seems to confirm anecdotal evidence that the shock value and pulling power of the F-word logo may be waning," comments The Guardian`s City editor, Julia Finch. "Back in the summer, Drapers Record - the bible of the fashion business - branded the logo `tired and tacky` and while the company has insisted FCUK is here to to stay, it quietly dropped it from its latest advertising." [... more]

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